Videojet Technologies Inc., a leading global supplier of coding and marking solutions, has been at the forefront of innovation in the packaging industry for over 40 years. With a rich history dating back to 1967, the company has consistently demonstrated its commitment to providing high-quality products and exceptional customer service. As a subsidiary of Danaher Corporation, a Fortune 500 company, Videojet has access to extensive resources and expertise, enabling it to stay ahead of the curve in terms of technology and industry trends.
Primary Topic: Coding and Marking Solutions

Videojet’s coding and marking solutions are designed to meet the diverse needs of various industries, including food, beverage, pharmaceutical, and cosmetics. The company’s product portfolio includes a wide range of inkjet printers, laser coders, and thermal transfer overprinters, each tailored to specific applications and substrates. With a strong focus on research and development, Videojet has introduced several groundbreaking technologies, such as its proprietary CLARiTY interface, which provides users with an intuitive and streamlined coding experience. Furthermore, the company’s intelligent coding solutions, which integrate advanced data management and analytics capabilities, enable manufacturers to optimize their production processes and improve supply chain efficiency.
Subtopic: Inkjet Printing Technology
Videojet’s inkjet printing technology is a cornerstone of its coding and marking solutions. The company’s UV and pigment-based inkjet printers offer high-resolution printing capabilities, allowing manufacturers to produce crisp, legible codes on a variety of packaging materials. Additionally, Videojet’s large character inkjet printers are designed for high-speed applications, providing reliable and efficient coding solutions for industries such as food and beverage. With its extensive range of inkjet printers, Videojet is well-equipped to meet the diverse coding needs of its customers, from simple batch coding to complex serialization and track-and-trace applications.
Product Category | Description | Key Features |
---|---|---|
Inkjet Printers | High-resolution printing for various packaging materials | UV and pigment-based inks, CLARiTY interface, intelligent coding capabilities |
Laser Coders | High-contrast coding for glass, plastic, and metal substrates | Advanced beam control, flexible coding options, integrated data management |
Thermal Transfer Overprinters | High-quality printing for flexible packaging and labels | Advanced printhead technology, easy ribbon loading, integrated cutters and rewinders |

Key Points
- Videojet Technologies Inc. is a leading global supplier of coding and marking solutions, with a history dating back to 1967.
- The company offers a wide range of inkjet printers, laser coders, and thermal transfer overprinters, each tailored to specific applications and substrates.
- Videojet's coding and marking solutions are designed to meet the diverse needs of various industries, including food, beverage, pharmaceutical, and cosmetics.
- The company's proprietary CLARiTY interface provides users with an intuitive and streamlined coding experience, while its intelligent coding solutions integrate advanced data management and analytics capabilities.
- Videojet's inkjet printing technology is a cornerstone of its coding and marking solutions, offering high-resolution printing capabilities and reliable coding solutions for high-speed applications.
Industry Trends and Applications

The coding and marking industry is subject to various trends and regulations, which can impact the demand for specific products and technologies. For instance, the growing need for product serialization and track-and-trace capabilities has driven the adoption of advanced coding solutions, such as Videojet’s intelligent coding technology. Additionally, the increasing use of flexible packaging and sustainable materials has created new opportunities for coding and marking solutions that can accommodate these substrates. As the industry continues to evolve, Videojet is well-positioned to address the changing needs of manufacturers, with its commitment to innovation and customer satisfaction.
Subtopic: Regulatory Compliance
Regulatory compliance is a critical aspect of the coding and marking industry, with various laws and standards governing the use of coding and marking solutions. For example, the EU’s Falsified Medicines Directive requires pharmaceutical manufacturers to implement serialization and track-and-trace systems to prevent counterfeiting. Similarly, the US FDA’s Unique Identifier (UDI) rule mandates the use of unique identifiers on medical devices to improve patient safety and supply chain efficiency. Videojet’s coding and marking solutions are designed to meet these regulatory requirements, providing manufacturers with reliable and compliant coding options for their products.
What is the main difference between inkjet printing and laser coding?
+Inkjet printing uses liquid ink to create codes, while laser coding uses a high-contrast beam to create codes on various substrates. Inkjet printing is often used for high-speed applications, while laser coding is used for high-contrast coding on glass, plastic, and metal substrates.
How does Videojet's intelligent coding technology improve supply chain efficiency?
+Videojet's intelligent coding technology integrates advanced data management and analytics capabilities, enabling manufacturers to optimize their production processes and improve supply chain efficiency. This technology provides real-time insights into production operations, allowing manufacturers to make data-driven decisions and reduce errors.
What is the importance of product serialization in the pharmaceutical industry?
+Product serialization is critical in the pharmaceutical industry, as it enables manufacturers to track and trace their products throughout the supply chain. This helps to prevent counterfeiting, improves patient safety, and ensures compliance with regulatory requirements.
In conclusion, Videojet Technologies Inc. is a leading supplier of coding and marking solutions, with a strong focus on innovation, customer satisfaction, and regulatory compliance. With its extensive product portfolio and commitment to research and development, the company is well-positioned to meet the evolving needs of manufacturers across various industries. As the coding and marking industry continues to evolve, Videojet’s intelligent coding technology and advanced printing solutions will play a critical role in improving supply chain efficiency, preventing counterfeiting, and ensuring regulatory compliance.